Dixons Carphone plc (DX.) is a leading omnichannel retailer of technology products and services operating through 800+ stores and 16 websites in seven countries. The company is based in London, England, and was formed in 2014 after the merger of Dixons Retail and Carphone Warehouse Group. Dixons Carphone operates under a number of brands in the United Kingdom, Ireland and Europe. Some of these brands are Currys PC World, Team Knowhow, Carphone Warehouse in the U.K.; Dixons Travel in U.K., Ireland, and Oslo; Elkjøp in Norway; Elgiganten/ Gigantti in the other Nordic countries; and Kotsovolos in Greece. The 4 U.K. brands are in the process of merging and becoming one brand, namely Currys. This will be finalized in October 2021.
Dixons is doing phenomenally well growing sales strongly in all its markets for the first half of the year. This backs up their vision that technology now plays a more vital role in our day to day lives. It’s not just used for connectedness but also for productivity, entertainment, and wellness to name a few. Technology is believed to remain a structurally larger market than pre-pandemic. By being a growing market leader Dixons makes sure to benefit from this ongoing trend. Their diversification in terms of geographical locations, online/ in-store locations, suppliers, and products/ services categories help in limiting their risks while their credit and services sets them apart.
*Please visit the Dixons Carphone website for more information or click on one of the images below for their latest presentation.